Watches Direct™ was founded by industry insiders who saw an opportunity to offer great value on luxury watches, while also solving an industry-wide problem of excess inventory. Watches Direct partners with first-class watch retailers to offer their excess watch inventory at revolutionary prices. At its core, Watches Direct is dedicated to providing great value on luxury watches. Let us explain how it all works.
Ever year, global watch brands and retailers introduce new watch models that replace older versions of the same watches. As a result, virtually overnight, watch retailers are stuck with excess inventory in their showcases. So Watches Direct came up with a solution. We team up with first-class retailers to offer their excess inventory on sale, saving you 25% or more on your favorite watch brands.
At Watches Direct, we're dedicated to cutting out traditional retail markups and providing customers with maximum value on their watch purchase. That's why we provide transparent pricing including all of the info you need to calculate the true savings on each watch.
By partnering with first-class watch retailers, Watches Direct guarantees a first-class experience. Get assistance from industry experts in-store or from the comfort of your own home from.
By circumventing traditional industry practices we’re able to provide exceptional quality diamonds and jewellery at a fraction of the traditional retail price. We call it shopping DIRECT™.
Watch retail prices are consistent industry-wide and these retail markups help brick and mortar watch dealers pay for high operating costs like rent and staffing. This means that most traditional luxury watch retailers can't afford to provide any discounts on their watches or offer transparency on pricing.
Watches Direct cuts right to the chase by cutting out traditional retail markups on watches and providing transparent pricing and savings information on each timepiece for sale.
Take a Peek
Take a look behind the curtain. Compares some of our best sellers with traditional retailers.
We believe Canadians have a right to transparent diamond advice and pricing, without the crazy retail markups. So we've designed a process to provide just that. Let us explain how.
By partnering with first-class watch retailers, we're able to bring you a large selection of brand name watches at a fraction of the traditional retail price. This partnership model ensures the quality and integrity of every watch on sale, including a manufacturer guarantee on each timepiece.
Every Watches Direct authorized dealer is an experienced industry-leader that provides exceptional service and selection. Our hands on approach and partnership model ensures you have access to quality products at revolutionary prices with first-class guarantees, expert assistance and support.
All Watches Direct watches on sale are guaranteed genuine luxury watches. We're able to stand behind the quality and authenticity of each timepiece because we work directly with some of the watch industry's largest authorized dealers.
At Diamonds Direct our brands only use solid gold, no plated jewellery here.
Karats are a measurement of gold purity. Since 100% or "24k" gold is naturally very soft, gold used in jewellery is mixed with other metals and minerals, in a process called alloying, to enhance the hardness and durability.
10k The most durable and most affordable purity, 10k gold is 10/24 parts, or 41.67% pure gold. The ratio of pure gold to alloy gives 10k a very soft yellow hue.
14k 14k gold is the most popular purity used in gold jewellery. Still highly durable but higher in purity at 58.3% pure gold.
18k 18k is also highly popular in jewellery crafting. At 75% gold it is softer than 10k or 14k and requires a little more maintenance and care.
Gold jewellery can be found in 3 different hues: rose gold, yellow gold and white gold. Each hue is achieved by alloying gold with specific metals that produce a unique composition and tone that falls within one of the three hues.
Rose Gold Rose gold includes red, rose and pink tones. Pure gold is alloyed with copper to create this romantic colour. The more copper used, the more red the gold appears.
Yellow Gold The most common hue for gold jewellery is achieved by mixing pure gold with alloy metals like copper and zinc. The hue of the alloy will affect the hue of the final product making it appear more red, more yellow, lighter or darker.
White Gold White Gold is achieved by mixing pure gold with white metals such as nickel, silver and palladium.
We believe Canadians deserve honest diamond advice and transparent pricing, without the crazy retail markups.
Access our loose diamonds via local showroom appointment or with a digital consultation from anywhere in the country. For the fine jewellery of your dreams explore our Jewellery Direct and Gold Direct brands, available exclusively online.
Free international shipping and no order minimum
Free 30 day returns (but we doubt you’ll need it)
Each watch comes with an official manufacturer warranty